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Start-up Hotspot Hamburg

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Hamburg is a hotspot in the German start-up scene. The strong and diversified economic structures as well as a lively start-up ecosystem provide a good basis for successfully implementing ideas. With a start-up rate of 2,36 percent*, Hamburg is Germany's second highest state in terms of start-up activity. But the quality of Hamburg's start-up scene also speaks for itself: Many start-ups from Hamburg are now well-established, internationally operating companies such as InnoGames, Bigpoint, Facelift, Goodgame Studios, Jimdo, mytaxi or Xing. New start-ups such as Dreamlines, Kreditech or Sonormed continue to further the success story. It is also not without reason that internet giants such as Google, Facebook, Twitter, Hootsuite and Yelp have chosen Hamburg for their German headquarters.

* Share of founders of the population aged between 18 and 64 years in percent.

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With a start-up rate of 2.36 percent*, Hamburg is Germany’s second highest state after Berlin in terms of start-up activity. There was a total of 17,573 start-ups in 2014, of which 500 innovative digital start-ups. Besides general facts and figures, the infographic on the right offers an insight into the development of Hamburg as a start-up city.

In our infographic we give you an overview about the start-up location Hamburg. Please click <here>.

* Share of founders of the population aged between 18 and 64 years in percent.

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Hamburg startups
Sanja Stankovic and Sina Gritzuhn from Hamburg Startups
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In order to highlight the innovative and strongly growth-oriented start-ups in Hamburg and to make them more visible, the private Hamburg Startup Initiative has developed the Hamburg Startup Monitor.

“The Hamburg Startup Monitor is a relation-platform, regularly surveying more than 529 start-ups situated in Hamburg. It went online in autumn 2014,” explains Sina Gritzuhn who founded Hamburg Startups together with her co-founder Sanja Stankovic.  “With the set of start-up data we are gaining from Hamburg Startup Monitor, Hamburg is the first start-up city worldwide with a public display of its start-up scene. Apart from the helpful data that is generated to help improve the local start-up scene’s development, the two founders connect the dots between start-ups, corporates, investors and media: The monitor also offers a helpful searching tool for journalists, investors and larger companies. It provides representative data of start-ups’ economic development and visibility for our start-up ecosystem.”

Hamburg startups
Sanja Stankovic and Sina Gritzuhn from Hamburg Startups
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Hamburg was even a pioneer in the digital economy - digital start-ups began to emerge in the Hanseatic city as early as 1984. Over time, established companies have developed from these start-ups that now have extensive start-up expertise of how young founders can sustainably benefit from being based in Hamburg.

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We asked well-known representatives of Hamburg's start-up ecosystem what they appreciate about Hamburg as a start-up location.

First we asked Heiko Hubertz, the Founder & CEO of WHOW Games, a young company that wishes to bring the casino lifestyle from Las Vegas directly onto your web browser and smartphone – any time, anywhere. Heiko Hubertz is also founder and shareholder of Bigpoint, a very successful provider of browser games from Hamburg.

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Many platforms and networks exist in Hamburg that have a strong focus on start-ups in order to bring founders, investors and established companies together and to initiate cooperation. There are events related to start-ups on a near daily basis. You can find a good overview on the event calendar of nextMedia.Hamburg and Hamburg StartupDigest.

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Hamburg also plays host to numerous important digital conferences: 
The Social Media Week, the scoopcamp, the Online Marketing Rockstars, the code.talks, the solutions.hamburg, the DevGAMM or the Hamburg Innovation Summit.The end of September sees the annual Reeperbahn Festival take place in the city, which is the largest club festival in Germany – with many concerts, an extensive art programme and additional events. The NEXT Digital Conference will join forces with the Reeperbahn Festival this year both in terms of space and content.

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Support structure for start-ups and entrepreneurs

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The Hamburg Metropolitan Region has a well-developed support structure for start-ups and entrepreneurs. Launched in 2014 by the city of Hamburg, the initiative nextMedia.Hamburg supports the media and digital industries – within this initiative the StartHubforms the initial point of contact. For digital start-ups this is the right contact address for all fundamental issues regarding founding their business in Hamburg. The StartHub provides an overview of the relevant public and private services in the city of Hamburg and interconnects with relevant partners. The Starter Kit bundles information on the most important start-up issues and practical help, such as relevant networks and an overview of the available co-working and office spaces in Hamburg.  

To learn more about the offers of nextMedia.StartHub check out the infographic on the right!  

Further public institutions offering support for start-ups in Hamburg are:

* Hamburgische Investitions- und Förderbank [Hamburg Investment and Development Bank]: public grant programme InnoRampUp and the Innovationsstarter Fonds

* Handelskammer Hamburg [Hamburg Chamber of Commerce]: "Gründerzentrum" offering free consultation and seminars

* Hamburger Existenzgründerinitiative (H.E.I.) [Hamburg Business Start-up Initiative]: consultation and a wide range of seminars and workshops

* Hamburg Kreativ Gesellschaft [Hamburg Creative Society]: information on real estate and office spaces as well as coaching and workshop offers

* Startup Dock: inter-university programme, supporting students in establishing their business

For further inquiries please contact the nextMedia.Hamburg StartHubvia E-Mail.

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Dr. Jonathan Mall, Nero Flash

Word of mouth works, but many are missing out on the power of direct recommendations. That’s why it is the mission of Neuro Flash to make it as easy as possible for people to recommend to their friends.

The CEO and Science Officer of Neuro Flash, Dr. Jonathan Mall, talks about the start-up location Hamburg. 

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Flemming Kühl, appinio

appinio is an app for doing mobile market research. It works very simple, fast and intuitive because it asks people on their most important device: the smartphone.
appiniois the winner of Webfuture Award 2015.

Flemming Kühl, one of the founders of appinio, talks about Hamburg as a great place for start-ups.

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Hannes Wirtz, audioguideMe
AudioguideMe is an audio community for interesting stories – told right at the place where they happened. 
Hannes Wirtz (picture left), one of the founders of audioguideMe, talks about Hamburg StartHub.

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Map: Co-working and office spaces in Hamburg

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The StartHub Starter Kit provides comprehensive information on the most important foundation issues and practical assistance such as an overview of the availableco-working and office spaces in Hamburg.

There are a great number of coworking spaces in Hamburg (shared workspaces with common office assets and a strong community focus). Beyond that there are also office spaces (shared workspaces with only common office assets), more upscale business centres and start-up centres (business incubators for start-ups).

Coworking spaces with a strong focus on the local start-up community:

betahaus Hamburgis a melting pot for freelancers, start-ups, teams and companies. Flexible access enables a digital and creative community to learn from each other, share ideas as well as experiences and encourages collaboration. The betahaus offers flexible coworking, office space and meetingrooms. On a regular basis events are organised here with a focus on start-up topics.  

Shharedoffers coworking, rented serviced offices and meeting and event space in a flexible and professional environment. Its focus is on better infrastructure, knowledge sharing and providing the right environment for more quality interactions between creatives, entrepreneurs and start-ups.

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John Heaven is a copywriter and translator. He is a co-worker at Shhared in Hamburg and blogs about Why Hamburg. We asked him, what he appreciates about Hamburg as a start-up location.

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VC & business angel location

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As a venture capital location with 26 VC corporations and around 80 investment managers, Hamburg is miles ahead of its German counterparts. Most of the investment is made in the IT sector, in the Internet services, e-commerce, mobile services and software segments. Numerous private individuals who have financial knowledge and business expertise are also engaged as business angels in the Hamburg Metropolitan Region.

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Sandra Fisheris specialised in the build-up and expansion of new companies and divisions. She is active in the venture capital segment, where she focuses on deal sourcing and negotiating investment opportunities as a principal representative of iVentureCapital. She also supports the portfolio companies in strategic topics and operational efficiencies.

What brought you to and made you stay in Hamburg? 
After being away from Hamburg for ten years, spending endless time in planes to other countries and continents, I appreciated the city even more – and not only its beauty. It was time to come home to enjoy what this city has to offer – with its diversity, opportunities and great people, which are known for their understatement and Hanseatic attitude.

What does Hamburg offer for start-ups and entrepreneurs? 
Hamburg has a very diversified mix of old and new economy in various industries, stimulating and complimenting each other. The harbour caters for international businesses in logistics, shipping and trade. This also creates a demand for technology in various forms. The strong history in media results in a vast amount of companies based on creativity and advertising. Thus, entrepreneurs have a great basis for creating supportive and disruptive services and technologies, which enhance or even change existing business practices. Hamburg is a hub for ambitious and well-educated people, as well as various private and public initiatives, which help to connect and support the start-up ecosystem.

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Dirk Freise founded handy.de,which was once the European market leader in mobile entertainment, with two partners. Following the successful integration into the Bertelsmann Group, he founded Blau Mobilfunk GmbH. Today, Dirk pursues his biggest passion yet: Shortcut Ventures,where he finances and coaches young companies with passionate founders.

What brought you to and made you stay in Hamburg? 
For me Hamburg is the perfect city since I love water and professional behaviour. I always like the people with their attitude of understatement and diplomatic openness. I knew I had to return to Hamburg after my studies at Berkeley when I yearned for Hamburg every time I saw the orange Hapag-Lloyd containers on a vessel in the San Francisco bay.

What does Hamburg offer for start-ups and entrepreneurs?
 
Hamburg has been a city of entrepreneurs for centuries and has always benefited from its international network. Hamburg provides an excellent talent pool, especially in the areas of e-commerce, advertising and gaming. As a city, Hamburg is highly attractive which allows entrepreneurs to lure in specialists from other cities. In addition, entrepreneurs find an excellent network of supporting experts, be it lawyers, consultants or freelancers of any kind.  

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The Hamburg Xing founder Lars Hinrichs initiated one of the first business incubators in Germany in 2010, under the name HackFwd.  
The programme focused on supporting IT developers. Many other programmes and projects have sprung up in Hamburg over time in support of start-ups.

A majority of these programmes are initiated and supported by strong companies from the "old economy". To locally bridge the gap between the old and new economy using innovative digital approaches, many of the established companies have long since committed themselves to supporting start-ups and entrepreneurs who are devoted to invigorating the local area now and into the future.

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Team of Next Media Accelerator (from left to right): Dirk Herzbach (CEO), Nico Lumma (COO), Sabela Garcia Cuesta (Programme Manager) and Meinolf Ellers (CMO)
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next media accelerator is a six months acceleration programme for start-ups active in areas related to media, such as content for media, advertising or services. The programme accompanies start-ups with intensive training and counselling, support by mentors and investors (below: Our Investors & Partners) of the accelerator. It also provides an investment of up to 50.000 Euros. Moreover, free workplaces at betahaus Hamburg and support in finding follow-up funding is offered.




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Team of Next Media Accelerator (from left to right): Dirk Herzbach (CEO), Nico Lumma (COO), Sabela Garcia Cuesta (Programme Manager) and Meinolf Ellers (CMO)
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Meinolf Ellers is CDO of dpa, a subsidiary of the German Press Agency (Deutsche Presse-Agentur, DPA). It specialises in multimedia information services, develops and produces customized content and solutions for the Internet, mobile and print services.  We asked him, what he appreciates about Hamburg as a start-up location.

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Lab for innovative digital ideas run by the international media group Gruner + Jahr, with the aim of building and supporting in-house digital ideas as well as external ones. External founders gain access to strong brands, reach and marketing measures. Support is furthermore provided in terms of a start-up programme and investment. The focus of Greenhouse Innovation Lab is on testing ideas.

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Company builder with a focus on business concepts in the field of internet and mobile. Hanse Ventures supports start-ups with relevant resources and a network of investors and business partners. Moreover, start-ups receive support by Hanse Ventures experts in the areas of programming, design, online marketing, public relations and human resources.

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Airbus BizLab is a global business accelerator with comprehensive support for early-stage start-ups with innovative concepts applicable to the aeronautical sector. During six-month Airbus offers access to experts from various fields and a dedicated mentor as well as free office space and the possibility to use its prototyping and test facilities. Besides, a demo day with Airbus decision makers, partners, subsidiaries, customers and venture capital is also offered.

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Three-month support for start-up ideas in the finance industry. comdirectoffers 10.000 Euros for i.e. workspace and market research in a very early start-up stage. The direct bank does not request any shares in return. Access to their customers, support by banking experts and infrastructure is also offered. Following the completion of the programme’s duration, there is a possibility of a partnership between the start-up and comdirect.

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German support programme for founders with socially innovative ideas (prior to official foundation; before the company formally launched). The Social Impact Labgrant amounts to the equivalent of 12.500 Euros and includes free workspace, training and coaching as well as matching with relevant contacts and potential funding partners.

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The Music WorX Acceleratoris a programme that helps to evolve business models within the music field during a period of three months. The programme offers free workspace at betahaus Hamburg and weekly workshops on various start-up topics. Moreover, a monthly cost-of-living allowance of 500 Euros per person is granted as well as 5.000 Euros per start-up team.

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TruVenturo is a company builder and independent investor with the intention of developing innovative start-ups. The focus is primarily on international scalable Internet business models. They provide start-ups with a seed investment and if necessary further investment as well as growth financing, if strategically valuable.

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Crowdfunding

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A crowdfunding world record was set in Hamburg in 2014: Protonet, a provider of a private cloud solution based in Hamburg, collected 750,000 euros for the further development of their business in just 90 minutes. At the beginning of 2016 Protonet was admitted into the Y Combinator in California. The Smart-Home-Hub ZOE is also funded with crowdfunding.

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Ali Jelveh is co-founder & chief revolutionary officer of Protonet, which aims to revolutionise the IT and cloud market for the self-employed as well as small and medium businesses with the "simplest servers in the world" from Hamburg. We asked him, what he appreciates about Hamburg as a start-up location.

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The Hamburg-based crowdfunding platform Nordstarteris one of the most successful crowdfunding platforms worldwide. It allows artists, creative minds and investors to finance their projects though many individuals.

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Spin-offs and acquisitions

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The "old economy" in Hamburg is, however, not only connected to the start-up scene by accelerator programmes and business incubators. Acquisitions and spin-offs have also increasingly made the headlines recently.  

As a result, the traditional Hamburg media company "Gruner + Jahr" has not only set up a 50 million euro fund for start-ups, but also directly intervened with the start-ups: Delinero and Veeseo.  

"Adapting the digital generation to new approaches" is the motive, which is why the Hamburg-based online retailer Otto group, which has been in existence as a business since 1949 and employs around 8,650 employees in Hamburg in 2015, has spun off its own e-commerce start-up. The traditional business is also investing more than 50 million euros in the coming 2015/2016 business year to provide starting capital to emerging technology companies.

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Tarek Müller is CEO and co-founder of Collins (part of the Otto Group). Tarek founded his first company – an online shop for Shisha pipes – when he was 15 years old. Meanwhile, he holds shares in approximately 20 other companies. Collins is an e-commerce start-up from Hamburg, which hopes to change the shopping habits of the digital generation with new approaches. We asked him, what he appreciates about Hamburg as a start-up Location.

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And also foreign companies come to Hamburg for shopping sprees: A majority shareholding in Bigpoint, a developer of browser games and online games, was acquired by two US investors and the language start-up Bab.la was acquired by the British publisher Oxford University Press.

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Diversified economic structure

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Hamburg enjoys international importance as a trade, transport and service hub and is one of the most important industrial locations in Germany. World renowned companies such as Airbus, Beiersdorf (Nivea), Hapag-Lloyd, Helm, Montblanc, Olympus, OTTO and Tchibo are established here. Ten of the top 100 German companies with the highest turnovers have their headquarters in Germany. In addition, Hamburg is not only the third largest container port in Europe, but also one of the three most important civil aviation hubs worldwide and is considered by experts as the wind energy capital of Europe. The diversified and competitive economy offers lots of potential for start-ups to engage in cooperation with established companies as well as incentives to find new innovative solutions.

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Albert Darboven is CEO and owner of J.J. Darboven, a Hamburg-based, internationally active coffee roaster and corporate group with 13 subsidiaries in eight European countries. The core business of the family-owned company, founded in 1866 is the import, roasting and trade of coffee, tea and hot chocolate. Darboven presents the IDEE Founder Prize for entrepreneurs on an annual Basis. We asked him, what he appreciates about Hamburg as a start-up location.

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Clusters

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With the particular aim of promoting the economic growth in the region, Hamburg actively supports eight innovative industries of the future and in doing so, encourages close networking and interlinking between companies as well as academic institutions. This approach provides businesses and start-ups with good cooperation at the local level and advantages in the face of global competition.

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Rich region with purchasing power

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The Hamburg Metropolitan Region is one of the most competitive regions of Germany and Europe with its five million inhabitants. Hamburg has the EU's fourth highest GDP per capita. The inhabitants of the city-state of Hamburg tend to have more disposable income than their German counterparts. The purchasing budget per person amounts to nearly €24,000. At 107.7, the purchasing power index is a good ten percent higher than the nationwide average. Even when it concerns Internet usage, Hamburg is at the top of the list according to Bitkom (April 2014) – 84% of the residents in the Hanseatic city access the Internet at least once a week. Figures which show that the Hamburg market offers an especially large potential for B2C business models.

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Proximity to customers, strategic partners and service providers

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Start-ups that are on course for growth and want to internationalise will find attractive surroundings in Hamburg: The service sector enjoys the strongest economic activity in the Hanseatic city with approx. 96,000 companies – the information and communications industries are particularly significant with a share of around 34 percent – these include leading advertising and online marketing companies such as Google, Facebook, Twitter, Facelift and Smaato. As a service supplier and creative metropolis, one of Hamburg's main advantages as a city state are the short distances involved, which facilitates customer care and contact with strategic partners and service providers.

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Creative metropolis of Hamburg

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Hamburg is a centre for German creative industries. The city beats other German cities in terms of both the total turnover of the creative industries as well as in the number of those employed in market segments with the highest turnover. In this respect, Hamburg can be especially proud of its high-quality content production: In no other German city would you find so many media industries that are as relevant and profitable as you would in Hamburg. Innovative business models fall on fertile ground here – enriched by creativity and distinctive business spirit in abundance.

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Hamburg is Germany's games industry capital. Sven Ossenbrüggen is CEO of Xyrality, a sustainable growing, independent Hamburg developer and publisher consisting about 60 dedicated employees. Xyrality is specialised in next-generation Massively Multiplayer Online Games (MMOGs). We asked him, what he appreciates about Hamburg as a start-up location.

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Qualified employees

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Over 112,000 students study at a total of 36 universities in the Hamburg Metropolitan Region, of which approx. Ten percent come from abroad. University courses on the subject of entrepreneurship, such as those offered at the inter-university start-up dock (TU Hamburg-Harburg),
the Hamburg University of Applied Sciences (HAW), the Fresenius University in Hamburg,the Wedel University for Applied Sciencesas well as the Leuphana University of Lüneburg,combine academic knowledge with practical approaches for the successful implementation of start-up projects. 

The educational programmes are also supplemented by numerous internationally renowned research institutionssuch as the Max Planck Institute or the DESY in Hamburg. The 10,000+ researchers are a major driver of innovation.

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Christoph Ihl is Professor of Entrepreneurship at the Technical University of Hamburg-Harburg (TUHH) and heads the start-up dock there, which supports foundations across Hamburg's universities and research facilities. We asked him, what he appreciates about Hamburg as a start-up location.

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Kai von Luck

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Kai von Luck is a professor of applied informatics at the University of Applied Sciences (HAW)in Hamburg. His research areas include smart homes, human-computer interaction, artificial intelligence and digital social media.

What brought you to and made you stay in Hamburg? 
I was born in Hamburg, spent almost 10 years working and living in other cities, and came back to Hamburg in 1992. I've never regretted this decision, living in a very green city, full of open-minded inhabitants, working with inspiring colleagues and highly motivated students at my university. 

What does Hamburg offer for start-ups and entrepreneurs?
Hamburg is an excellent place for the combination of old and new business, therefore a good starting point for sustainable start-ups. My university, the University of Applied Sciences Hamburg with all its labs and young talented students, is a wonderful place for generating and sharing ideas and recruiting co-workers.

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The Art Directors Club for Germany (ADC) e. V.published a ranking of technical colleges and universities with creative study courses
for the first time in 2015. The new rankings were based on the last three year groups of the ADC competition for young creative minds, the largest and most significant competition for students, graduates and young professionals in the German speaking region. The Free and Hanseatic City of Hamburg is top of this ranking: Students and graduates from Hamburg's universities have received the most ADC awards.

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International communities

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Roughly 250,000 people from 185 nations have chosen Hamburg as their hometown and currently live and work on Alster and Elbe. They are being perfectly represented by approximately 100 consular posts. For new members of the international community, the Hamburg Welcome Centreserves as central point of contact. It offers comprehensive information and services on topics such as immigration and entry into Hamburg as well as what the city has to offer for everyday and personal life.

Bilingual kindergartens, foreign language classes in elementary schools or internationally aligned high schools such as the Lycée Français and the International School offer optimal educational opportunities for the children of foreign expatriates, entrepreneurs and employees in Hamburg.

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International networks

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Hamburg is the third largest consular centre in the world after New York and Hong Kong. The international significance of Hamburg, especially in the field of foreign trade has led to around a hundred diplomatic missions being established in the Hanseatic city. But Hamburg itself also enjoys an international presence: The Hanse Office represents Hamburg within the European Union in Brussels, in St. Petersburg and Gdansk.

There are also several representative offices of Hamburg in cities such as Shanghai, Mumbai and Dubai, which, alongside the international representation of the German Chamber of Commerce, support German companies in gaining a foothold in the respective markets and to pave the way for international companies to invest in Germany.

Hamburg is currently also further expanding its nine city partnerships, for example with Chicago, Osaka, Shanghai, St. Petersburg and Dar es Salaam, together with the voluntary Hamburg Ambassadors programme.These networks can also provide valuable expertise and relevant contacts and thus offer helpful support in opening up new markets.

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Many start-ups from Hamburg have become internationally successful businesses with subsidiaries or commercial activities around the globe. The infographic shows some examples of Hamburg-based companies that have steadily extended their reach to countries such as Mexico, Russia, Japan, Peru or Australia.

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As one of the most dynamic cities in the European Union, Hamburg is a magnet for many international companies, institutions and professionals from all around the world. And as a result, international big players in the digital economy such as Adobe, Facebook, Google, HootSuite, Playbuzz, Twitter or Yelp have established their German headquarters or a branch office in the Hanseatic city.

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Brazilian born Carlos Borges Guimaraes Filho is CEO & co-founder of TripRebel, an online hotel and accommodation provider based in Hamburg and founded in 2012. We asked him, what he appreciates about Hamburg as a start-up location.

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Infrastructure

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Hamburg offers ideal conditions to not only reach, but also support branches, customers and projects within Germany and also on an international basis. Germany's capital Berlin is a little over 90 minutes away and the port of Hamburg, one of the leading seaports worldwide, provides good access to the North and Baltic Seas via the Elbe. The city is also well connected to the rest of Europe using road and rail and Hamburg Airport offers daily domestic, European and international flights to many destinations.

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Quality of life

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It is no coincidence that Hamburg, whose municipal area consists of more than 16.7 percent of forests, recreational and green areas, was crowned European Green Capital in 2011. Numerous parks, the Elbe and the Alster as well as many smaller canals shape the image of the Hanseatic city. Hamburg regularly occupies one of the top places for quality of life in comparative studies (e.g. Mercer 2014, XING 2013, YouGov 2013). The high attractiveness of the city draws in excellently trained professionals and facilitates employee recruitment. Hamburg is a cultural city: Up to 6,000 events take place in the metropolitan region every month – from concerts to dramas, musicals, readings to exhibitions, sports events or festivals. There are more than 60 theatres, over 100 music clubs and around 60 museums in Hamburg. More than 10,000 self-employed artists live in the city.

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Detlef Schwarte is CEO of Inferno Events, an agency that is active throughout Germany, whose core business focuses on the field of event management. Inferno Events organises events that include Germany's biggest club festival, the Reeperbahn Festival, and the Hamburger Theaternacht. We asked him, what he appreciates about Hamburg as a start-up location.

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Diana Knodel is Founder of App Camps and was formerly Product Manager at XING, among others. She is co-founder of OpenTechSchool Hamburg, which organises programming workshops, and ambassador of Hamburg Geekettes, a community for women in the tech and start-up industry. We asked her, what she appreciates about Hamburg as a start-up location.

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Heiko Milde is CEO of IFB Innovationsstarter GmbH. The bank is a public service for private individuals, companies and institutions and supports the Hanseatic City of Hamburg in its economic, structural and social policy development. We asked him, what he appreciates about Hamburg as a start-up location.

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Wolfgang Wopperer Beholz

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Wolfgang Wopperer Beholz, "trained philosopher and untrained entrepreneur", has founded many companies in Hamburg, including businessinbeta, betahaus Hamburg, the Zweimeilenladen, the Hebammenpraxis kleinerdrei and the IT development company, mindmatters.

What brought you to and made you stay in Hamburg?
I first came to Hamburg shortly after the burst of the Dotcom Bubble – partly because in and between the remains of the large online agencies and based on the knowledge already accumulated, interesting things started to happen (think XING or Qype), partly because there was still this other thing going on that was cool before start-ups became cool: Indie music and the "Hamburger Schule".  

What does Hamburg offer for start-ups and entrepreneurs?

Hamburg offers a unique combination of traditionally very strong commerce and media sectors and a young and aspiring creative workforce. Combine that with "melting pots" like start-up hubs and co-working spaces, and you get the diversity and connectedness of perspectives that is key to innovation.

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Tobias Seikel is a partner of Hanse Ventures, the "Company Builder" in Hamburg. As an institutional co-founder, Hanse Ventures develops business concepts within the field of internet and mobile services and implements these using suitable start-up teams. Seven self-initiated foundations, including successful companies like REBELLE, as well as three shareholdings, can be found in the current start-up Portfolio.
We asked him, what he appreciates about Hamburg as a start-up location.

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Oliver Hammerstein

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Oliver Hammerstein is CEO of Silpion IT-Solutions,the "service provider for the digital world of today and tomorrow". The company supplies customised solutions for businesses, their employees and customers from strategy right through to technological implementation.

What brought you to and made you stay in Hamburg?
I moved to Hamburg after graduating from secondary school. Hamburg has fascinated me since childhood because of its openness and close proximity to the sea. After completing civil service and my studies, I began to support companies to implement and develop innovative ideas. And this still echoes my trade as an entrepreneur even today in this exciting economic region that Hamburg is, working alongside wonderful business partners, companies and start-ups!

What does Hamburg offer for start-ups and entrepreneurs?
Committed individuals have come together to form efficient networks in Hamburg, that have set themselves the goal of expanding Hamburg as a leading start-up location! Our GRÜNDERWERFT is an important crossover point in these networks and we try to work with what is truly successfully hand in hand with other stakeholders. I am convinced that we, the citizens of Hamburg, are now in a position to offer founders in the city an economically sound breeding ground with the ecosystem offering very good cooperation initiatives for start-ups. The general perspectives that the city continues to offer means that there is hardly any other economic area in Germany that can match Hamburg – quality and performance will always prevail. :-)

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Philipp Westermeyer is CEO of Metrigo and founder of the Online Marketing Rockstars. He addresses all issues concerning the modern marketing of content. He has always been fascinated by the digital transformation process and founded several companies before setting up the Online Marketing Rockstars. Philipp Westermeyer is also an advisor of nextMedia.Hamburg. We asked him, what he appreciates about Hamburg as a start-up location.

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Sebastian Tempel

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Sebastian Tempel is Managing Director of the TUHH start-up dock,which actively supports and offers assistance to high-tech start-ups in universities. Sebastian is also founder and shareholder of softstairs GmbH,which operates the first network of expertise for digital solutions across education and training facilities.

What brought you to and made you stay in Hamburg?
After I failed with the business model of my first start-up in 2008, I came to Hamburg to work as a key account manager for a software consulting company. But only until 2011, when I founded my next company.

What does Hamburg offer for start-ups and entrepreneurs?
Hamburg is a strong economic region with a diverse higher education landscape. This is also reflected in the heterogeneous start-ups, founded by university students and alumni in Hamburg, which we support and educate at the Startup Dock. From service app to high-tech – it is a truly diverse mix. Among our founders, there is a strong cohesion and start-ups find a great, supportive infrastructure here. For me, students in Hamburg are clearly in founding mode!

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The digital magazine „Start-up Hotspot Hamburg“ is published on behalf of the initiative nextMedia.Hamburg.

nextMedia.Hamburg is the initiative to promote digital transformation processes in Hamburg’s media and digital industry. It was implemented by the Senate Chancellery, Department for Media Policies, Hamburg@work association (e.V.) and HWF Hamburg Business Development Corporation.    
Service provider according to the German Telemedia Act (TMG):
Hamburg@work (e.V.)
Gaußstraße 136 | Gaußhof
22765 Hamburg
represented by the chairman
Uwe Jens Neumann
phone: +49 (0)40 / 8000 463-0
AG Hamburg VR 15818
USt.-ID. DE22 18 90 793

find nextMedia.Hamburg on...
...Facebook
...Twitter

Editing: 
Thomas Pelkmann (responsible) (FAKTOR 3 AG)
May-Lena Signus (NEXTMEDIA STARTHUB)
Veronika Reichboth (NEXTMEDIA STARTHUB)
Jens Unrau (Senate Chancellery, Free and Hanseatic City of Hamburg)
Alexander Karl (FAKTOR 3 AG)
Claudia-Marie Dittrich (FAKTOR 3 AG)
Kevin Finner (FAKTOR 3 AG)
Camera and editing: 
Roman Schwer (FAKTOR 3 AG)

nextMedia StartHub
May-Lena Signus
HWF Hamburgische Gesellschaft für Wirtschaftsförderung mbH
Wexstraße 7
20355 Hamburg
Fon: +49 40 22 70 19 – 35
Mobile: +49 160 887 49 15

Faktor 3 AG
Kattunbleiche 35
22041 Hamburg
phone: +49(0)40/679 44 60
mail: info@faktor3.de

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Table of contents
 ·     www.mediaserver.hamburg.de | Christian Spahrbier

Strong start-up location

 ·     www.mediaserver.hamburg.de | Kai-Uwe Gundlach
·     www.fotolia.com | Eugene Sergeev  
Sina Gritzuhn about Hamburg Startup Monitor
·     Hamburg Startups  
Hamburg has a long tradition of start-ups
·     www.mediaserver.hamburg.de | Thomas Hampel
Prezi
·    nextMedia.Hamburg/ Zoom-Studios  
Events & networks
·     nextMedia | Jim Gramming  
Conferences, Festivals, Awards
·     www.mediaserver.hamburg.de | Heiko Sehrsam  
Support structure of start-ups and entrepreneurs
·     www.mediaserver.hamburg.de | C. O. Bruch  
What founders say about the StartHub
Jonathan Mall, Nero Flash
·     Dr. Jonathan Mall
Flemming Kühl, appinio
·     nextMedia.Hamburg | Jim Gramming
audioguideMe
·     audioguideMe
Map: Co-Working and office spaces in Hamburg
·     www.mediaserver.hamburg.de | C. O. Bruch

Investments & fundings
·     www.fotolia.com | dessauer  
VC & business angel location
·     www.mediaserver.hamburg.de | C. O. Bruch  
Sandra Fisher
·     Sandra Fisher
Dirk Freise
·     Dirk Freise

Accelerator programmes & business incubators
·     www.fotolia.com | Igor Yaruta  
next media accelerator
·     next media accelerator  

Further interesting accelerators/ incubators
  Greenhouse Innovation Lab
·     nextMedia.Hamburg | Maurice Kohl
Hanse Ventures
·     www.mediaserver.hamburg.de | Roberto Kai Hegeler
Airbus BizLab – aerospace accelerator
·     Airbus BizLab
comdirect Startup Garage
·     nextMedia.Hamburg | Maurice Kohl  
Social Impact Lab
·     www.mediaserver.hamburg.de | Roberto Kai Hegeler
Music WorX Accelerator
·     www.mediaserver.hamburg.de | Christian Spahrbier
TruVenturo
·     nextMedia.Hamburg | Maurice Kohl   
Crowdfunding - Protonet
·     www.fotolia.com | Trueffelpix
Nordstarter
·     www.mediaserver.hamburg.de | Christiane Gundlach
Spin-offs and acquisitions
·     www.fotolia.com | gustavofrazao  
Attractive for international capital
·     www.fotolia.com | scandinaviastock  

Strong economy
·     www.mediaserver.hamburg.de | Andreas Vallbracht  
Diversified economic structure
·     www.mediaserver.hamburg.de | Andreas Vallbracht
Clusters
·     www.mediaserver.hamburg.de | Andreas Vallbracht
Rich region with purchasing power
·     www.mediaserver.hamburg.de | Sven Schwarze  

Creative ecosystem
·     www.fotolia.com | Rawpixel Ltd.  
Proximity of customers, strategic partners and service providers
·     www.mediaserver.hamburg.de | C. O. Bruch  
Creative Metropolis of Hamburg
·     www.fotolia.com | PHOTOMORPHIC PTE. LTD.
·     Grafik: Handelskammer Hamburg  
Qualified employees
·     www.fotolia.com | Matej Kastelic
Kai von Luck
·     Kai von Luck
Hamburg leads
·     Art Directors Club für Deutschland (ADC) e.V.  

International location
·     www.fotolia.com | Rawpixel Ltd.  
International communities
·     www.mediaserver.hamburg.de | Sven Schwarze  
International networks
·     www.fotolia.com | Igor Mojzes
Success: From Hamburg to the world
·     nextMedia.Hamburg
Home of international companies
·     www.mediaserver.hamburg.de | Roberto Kai Hegeler
Infrastracture
·     www.mediaserver.hamburg.de | Christian Spahrbier
Quality of Life
·     www.mediaserver.hamburg.de | Roberto Kai Hegeler
·     Video: Hamburg Marketing GmbH  

Additional statements
Wolfgang Wopperer Beholz
·     Wolfgang Wopperer Beholz
Oliver Hammerstein
·     Oliver Hammerstein
Sebastian Tempel
·     Sebastian Tempel  

Imprint/Photo Credits
·     www.mediaserver.hamburg.de | Christian Spahrbier

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Overview

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Chapter 1 Start-up Hotspot Hamburg

Start-up Hotspot Hamburg

Titelgrafik

Main content

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Chapter 7 Infrastructure

Infrastructure

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Chapter 8 Quality of Life

Quality of life

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Hamburg movie

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Chapter 10 Outro

Imprint

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